Division 02

Lyne DM

Digital marketing that reports in revenue. Attention is either bought or earned — we run both channels, and we tell you honestly which one is carrying the month.

The approach

Impressions are | not a result. | Neither are | likes.

Every account we run is wired to a single question: what did this spend produce? Leads, trials, orders, bookings — tracked from first click to the thing that pays a salary.

That means clean tracking before the first campaign goes live, a named target for cost per acquisition, and a monthly review that includes the channels we recommend switching off.

0 Median blended ROAS
0 Avg. CPA reduction
0 Organic traffic in 9 months
0 Channels under management

What we do

Services

A search analytics dashboard

01 · Organic

SEO

Technical fixes, site architecture, keyword and topic clusters, content briefs and link earning. Built for the compounding months, not week one.

Campaign performance on screen

02 · Paid search

SEM & Google Ads

Search, Shopping, Performance Max and remarketing. Tight query control, negative-keyword hygiene and bidding tied to margin.

Social apps on a phone screen

03 · Paid social

Meta, Instagram & LinkedIn ads

Creative testing at volume, audience structure that does not collapse after learning phase, and reporting per creative, not per campaign.

Working on a laptop dashboard

04 · Lifecycle

Email & retention marketing

Welcome, abandonment, win-back and post-purchase flows. The cheapest revenue in the business, usually the most neglected.

Hand-drawn interface wireframes

05 · Conversion

CRO & landing pages

Funnel teardowns, page rewrites and A/B tests. Often the fastest win available — the traffic is already there and leaking.

An analytics dashboard on a laptop

06 · Measurement

Analytics & attribution

GA4, server-side tagging, consent handling and dashboards that a founder can read in two minutes without a call.

Paying for an order online

07 · Marketplace

E-commerce & marketplace SEO

Product feeds, category page structure, Shopping visibility and Amazon listings — the places where intent is highest.

An open notebook and pen

08 · Content

Content marketing

Editorial calendars, long-form that ranks, comparison pages and sales enablement written by people who understand the product.

A small business storefront

09 · Reputation

Local SEO & ORM

Google Business Profile, citations, review generation and the map-pack work that decides who gets the walk-in.

Engagement

The first | ninety days.

No twelve-month lock-in before we have proved anything. The opening quarter is designed to earn the rest.

Wk 1–2

Instrumentation

Tracking audit, event schema, conversion definitions and a baseline everyone signs off on. We do not run spend into a broken measurement setup.

Wk 3–4

Quick wins

Wasted spend cut, obvious page leaks fixed, the highest-intent keywords covered. Usually pays for the engagement before the strategy deck exists.

Wk 5–8

Build the engine

Campaign architecture, creative testing cadence, content pipeline and lifecycle flows all switched on and running to a schedule.

Wk 9–12

Scale what holds

Budget shifts toward whatever survived contact with reality, and you get a written recommendation on what the next two quarters should look like.

Straight answers

Questions | we always get.

No. Retainers run month to month after an initial 90-day term, which exists because nothing meaningful in SEO or paid media can be judged in three weeks.

You do, always. Accounts are created under your business, we get access as an agency partner, and that access is revoked the day an engagement ends.

No. Fees cover strategy, build and management. Media is billed directly to your own payment method, so you see every rupee that reaches the platform.

Often the best setup. We brief and test; your team produces. When capacity runs short, Lyne Media picks up the overflow without a new onboarding.

Technical fixes can move things in weeks. Content and authority realistically take four to nine months. Anyone promising faster is selling you something else.

Lyne DM

Get a free | teardown.

Send us your site and ad account. You get a written teardown of what is leaking and what we would fix first — no charge, no obligation.